Author: Andreas Wettstein

Recognising Good and Bad Strategies – Part 5

Coherent action is the third and maybe most important element of a good strategy. Unfortunately, many leadership teams, when then engage in a strategy process, call the strategic objectives “the strategy” and stop there. This is a huge mistake, as the kernel of a good strategy must contain action. A strategy without action is like a knife that is not sharpened: it looks like something useful, but it is not.

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Recognising Good and Bad Strategies – Part 5

Coherent action is the third and maybe most important element of a good strategy. Unfortunately, many leadership teams, when then engage in a strategy process, call the strategic objectives “the strategy” and stop there. This is a huge mistake, as the kernel of a good strategy must contain action. A strategy without action is like a knife that is not sharpened: it looks like something useful, but it is not.

Read More »